Understanding services, Services marketing and relationship marketing, Service productivity and quality, Strategic issues in services marketing, Marketing implementation and globalisation marketing services
Corporate creator
Wawasan Open University
Subject
Service industries—Marketing
Description
This course guide introduces the concept of services. Unit 2 focuses on services marketing and relationship marketing. Unit 3 deals with service productivity and quality. Unit 4 is designed to acquaint you with strategic issues in services marketing. The last Unit covers marketing implementation and globalisation of marketing services.
BMK 302/05 Services Marketing course guide
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