Integrated marketing communications, Foundations of integrated marketing communications, Advertising, Sales promotion, personal selling and public relations, Direct, online and alternative marketing
Corporate creator
Wawasan Open University
Subject
Marketing
Description
This course guide introduces you to integrated marketing communication. Unit 2 focuses on foundations of integrated marketing communications. Unit 3 deals with advertising. Unit 4 is designed to acquaint learners with sales promotion, personal selling and public relations. The last Unit covers direct, online and alternative marketing; and evaluating integrated marketing programme.
BMK 305/05 Marketing Communications course guide
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