Understanding international marketing environment, Analysis global opportunities, Developing global participation strategies
Corporate creator
Wawasan Open University
Subject
International marketing
Description
This course guide introduces international marketing and its environment. Unit 2 focuses on analysing international opportunities in terms of markets, competitors and marketing. Unit 3 deals with developing international participation strategies. Unit 4 acquaints you with designing international marketing programs. The last Unit covers global promotion strategies and managing the international marketing effort.
BMK 309/05 International Marketing course guide
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