BMK 307/05 Personal Selling and Salesmanship course guide

Wawasan Open University

Total items : 426 (January 2023)


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Item Type	WOU Research Output
Language	English
Keywords	Foundations of professional selling, Personal selling process, Essential sales skills, Building customer relationships
Corporate creator	Wawasan Open University
Subject	Selling
Description	This course guide introduces the foundations of personal selling. Unit 2 focuses on the first part of the personal selling process. Unit 3 deals with the second part of the Personal selling process while Unit 4 focuses on essential sales skills. The last unit ends with Building Customer Relationships.
Identifier	LB1028 BMK307/05 W356 2013
Material type	Electronic
Input centre	Wawasan Open University

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