Organisational design and human resources management, Entry strategy, foreign direct investment, export, import and countertrade, Global production, outsourcing and logistics, Global marketing and new product introduction, International financial management and international accounting
Corporate creator
Wawasan Open University
Subject
International business enterprises: Management
Description
This course guide emphasises the key activities that an organisation needs to deal with when planning an effective international business. Unit 2 discusses the strategies to enter foreign markets. Unit 3 discusses the advantages of global production, sourcing against the disadvantages of logistics management. Unit 4 describes global product development and their marketing strategy. The last Unit focuses on country-specific accounting standards and the financial tools available for supporting international business.
BMG 307/05 Managing International Business course guide
Home