http://swrc.ontoware.org/ontology#Misc BMK 305/05 Marketing Communications course guide en Integrated marketing communications Foundations of integrated marketing communications Advertising Sales promotion, personal selling and public relations Direct, online and alternative marketing Wawasan Open University Marketing This course guide introduces you to integrated marketing communication. Unit 2 focuses on foundations of integrated marketing communications. Unit 3 deals with advertising. Unit 4 is designed to acquaint learners with sales promotion, personal selling and public relations. The last Unit covers direct, online and alternative marketing; and evaluating integrated marketing programme. Electronic Wawasan Open University