http://swrc.ontoware.org/ontology#Misc BMK 309/05 International Marketing course guide en Understanding international marketing environment Analysis global opportunities Developing global participation strategies Wawasan Open University International marketing This course guide introduces international marketing and its environment. Unit 2 focuses on analysing international opportunities in terms of markets, competitors and marketing. Unit 3 deals with developing international participation strategies. Unit 4 acquaints you with designing international marketing programs. The last Unit covers global promotion strategies and managing the international marketing effort. Electronic Wawasan Open University