http://swrc.ontoware.org/ontology#Misc BMK 307/05 Personal Selling and Salesmanship course guide en Foundations of professional selling Personal selling process Essential sales skills Building customer relationships Wawasan Open University Selling This course guide introduces the foundations of personal selling. Unit 2 focuses on the first part of the personal selling process. Unit 3 deals with the second part of the Personal selling process while Unit 4 focuses on essential sales skills. The last unit ends with Building Customer Relationships. Electronic Wawasan Open University