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	<swrc:title xml:lang="en">BMG 307/05 Managing International Business course guide</swrc:title>
	<dc:language>en</dc:language>
	<swrc:keyword xml:lang="en">Organisational design and human resources management</swrc:keyword>
	<swrc:keyword xml:lang="en">Entry strategy, foreign direct investment, export, import and countertrade</swrc:keyword>
	<swrc:keyword xml:lang="en">Global production, outsourcing and logistics</swrc:keyword>
	<swrc:keyword xml:lang="en">Global marketing and new product introduction</swrc:keyword>
	<swrc:keyword xml:lang="en">International financial management and international accounting</swrc:keyword>
	<swrc:editor xml:lang="en">Wawasan Open University</swrc:editor>
	<dc:subject xml:lang="en">International business enterprises: Management</dc:subject>
	<swrc:abstract xml:lang="en">This course guide emphasises the key activities that an organisation needs to deal with when planning an effective international business. Unit 2 discusses the strategies to enter foreign markets. Unit 3 discusses the advantages of global production, sourcing against the disadvantages of logistics management. Unit 4 describes global product development and their marketing strategy. The last Unit focuses on country-specific accounting standards and the financial tools available for supporting international business.</swrc:abstract>
	<swrc:type xml:lang="en"> Electronic </swrc:type>
	<dc:contributor xml:lang="en">Wawasan Open University</dc:contributor>
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