http://swrc.ontoware.org/ontology#Misc BBM 104/05 Principles of Marketing course guide en Defining marketing and the marketing process Understanding the marketplace and consumers Designing a customer-driven marketing strategies Extending marketing Wawasan Open University Marketing This course guide introduces you to the concept of marketing in business. You will learn how business activities are analysed in relation to the recognition, stimulation and satisfaction of consumer demand. This course also explains the role of marketing both within the society and organisations and make better marketing-related decisions in accordance with organisational objectives as well as determine the soundness of marketing decisions made by others using reasonable conceptual frameworks. Electronic Wawasan Open University