2024-03-30T05:07:27Zhttps://weko.wou.edu.my/?action=repository_oaipmhoai:weko.wou.edu.my:000003362014-12-18T15:09:55Z0001800018:00090
BMK 305/05 Marketing Communications course guideengIntegrated marketing communicationsFoundations of integrated marketing communicationsAdvertisingSales promotion, personal selling and public relationsDirect, online and alternative marketinghttp://weko.wou.edu.my/?action=repository_uri&item_id=336Learning MaterialWawasan Open UniversityMarketingThis course guide introduces you to integrated marketing communication. Unit 2 focuses on foundations of integrated marketing communications. Unit 3 deals with advertising. Unit 4 is designed to acquaint learners with sales promotion, personal selling and public relations. The last Unit covers direct, online and alternative marketing; and evaluating integrated marketing programme. Electronic Wawasan Open University2014-07-11